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SERVICEPLAN

BUILDING BEST BRANDS

Serviceplan ensures the successful showcasing of your brand in the digitalised world.

Your website, your Facebook account, your YouTube channel, your Twitter feed ... Every day more digital platforms demand relevant and exciting content from your brand, allowing you to cement the loyalty of your users and target groups. But where does this content come from? Who maintains and updates it daily? We create, publish and distribute branded content. We create a foundation for people to come into contact with brands and to interact with their messages and ideas in an effective manner. We make your contact accessible everywhere: on company websites and established platforms, on mobile devices, in classic media, out of home on digital signage systems, on hybrid and smart TV or even in cinemas and TV series as part of product placement actions.

GLOSSARY

Branded Entertainment

In times of radical change of media usage, brands need to attract their target groups by creating their own, relevant content rather than rely on marketing messages through paid media alone. That is what branded entertainment offers – brand communication with video, picture and text formats, creating an entertaining experience on behalf of the brand.

Media content and stories are designed precisely to address users and target groups with entertainment for the brand. Branded entertainment can manifest itself in video formats, can be reflected in thematic editorial specials and is an essential element of social media campaigns.