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ABB “125 years of ABB Switzerland”

THE IDEA

2016 was a milestone in the history of ABB Switzerland, and so the engineering multinational used the opportunity to showcase what has set the firm apart for 125 years: technical progress and pioneering innovation.
Under the slogan, “Our contribution for a better future”, ABB set its sights on the years ahead and marked the anniversary with a specially created logo. For the opening of the Gotthard Tunnel, ABB set up an impressive pavilion to demonstrate its contribution to the project and tell the story of the company’s  history. A print campaign and two branded trains rounded off the campaign activities. 

Info

Client
ABB Asea Brown Boveri Ltd.

Branch
Industry

Category
Campaign