To strengthen the BMW 5 Series' status as premium leader in its category and to significantly increase showroom traffic ahead of the model facelift, a campaign was conceived that stirs desires and clearly positions the BMW 5 Series in the premium segment: With this vehicle you arrive in style. And not just at your destination. The explicitly Swiss subjects also appealed, as evidenced not just by the exceptional sales figures for the cars – the campaign also led to a shift in market shares in the 5 Series segment.
In favour of BMW.
For this reason, the subjects have been used again in a new flight with the reworked BMW 5 models and the refreshed BMW CI. In a nod to the facelift the slogan has been changed from "Arrive" to "Arrive better".
BMW (Schweiz) AG