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BMW Motorrad "Adventure" radio campaign

THE IDEA

The new "R 1200 GS Adventure" is considered one of the most reliable off-road bikes: ideal for grand tours through impassable terrain, and just as enjoyable on the road. And with a 30-litre fuel tank, this Enduro is truly “unstoppable”. Call it the machine for all seasons. Our task was to promote this appeal. We developed a series of innovative – and now multiple prize-winning – radio spots that wittily tell of exaggerated situations you'd rather not find yourself in with a motorbike. From the trip down the “Boulevard of the inflamed toe” to the “Head squash” and everything in between. More good reasons to choose a bike that not only gets you safely to your destination but can also explore the great unknown just as quickly and reliably.

Info

Client
BMW (Schweiz) AG

Branch
Motorcycle

Category
Radio