The new "R 1200 GS Adventure" is considered one of the most reliable off-road bikes: ideal for grand tours through impassable terrain, and just as enjoyable on the road. And with a 30-litre fuel tank, this Enduro is truly “unstoppable”. Call it the machine for all seasons. Our task was to promote this appeal. We developed a series of innovative – and now multiple prize-winning – radio spots that wittily tell of exaggerated situations you'd rather not find yourself in with a motorbike. From the trip down the “Boulevard of the inflamed toe” to the “Head squash” and everything in between. More good reasons to choose a bike that not only gets you safely to your destination but can also explore the great unknown just as quickly and reliably.
BMW (Schweiz) AG