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BMW Motorrad "bike’toberfest 2013" national dealer campaign

THE IDEA

Bike’toberfest is a relaxed annual gathering where BMW dealers enjoy Bavarian specialities and where BMW models can be test ridden.

To make the occasion appealing to motorbike fans, we came up with a comprehensive range of appealing promotional actions for the entire Swiss BMW Motorrad dealer network: a web film that pokes fun at the company's Japanese rivals, two radio spots with Bavarian humour and a POS and print advert that depicts an Oktoberfest beauty expertly serving BMW rider accessories.

The result was a successful season-end for BMW Motorrad and a great jamboree for the numerous bike'toberfest visitors.

Info

Client
BMW Motorrad

Branch
Motorcycle

Category
Campaign