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BMW "One car, two sides"

THE IDEA

The first BMW 4 Series Gran Coupé combines the looks of a coupé with uncompromising everyday functionality. And in so doing brings together two sides of a vehicle previously thought tough to marry.
And it is this very duality that is the theme of the launch campaign developed – both in text and film. Under the slogan "One car, two sides" three subjects were released for the Swiss market that show the new model against reflective backdrops and in this way make both character traits immediately visible. A trick that is not only in keeping with the campaign concept but also makes marketing directors happy. After all, in print communication it's usually necessary to opt for the depiction of just one perspective of the vehicle.

Info

Client
BMW (Schweiz) AG

Branch
Automobile

Category
Campaign