We use cookies to analyse the views of our website. By using our website, you agree to such analyse.
More information

EN DE
Loading...

MINI “Add Stories. Add Adventures.”

THE IDEA

A powerful engine, all-wheel drive and a sturdy, robust design: the second generation of the MINI Countryman is purpose built for escaping everyday routines through unforgettable off-road adventures, and it’s launch campaign by Servicplan Suisse showed exactly why. Across a host of channels that went from TV to mailshot, we pricked our audience’s desire for a new adventures - like test driving the new MINI Countryman

Info

Client
MINI BMW Group Switzerland

Branch
Automobile

Category
Campaign