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MINI “It’s not worth making lengthy calculations.”

THE IDEA

Finding a good deal used to mean research, detailed comparisons and some tricky match. Not any more. With MINI’s 1% leasing, there’s no need for calculations – the offer’s great value is immediately obvious. The print and online campaign by Serviceplan Suisse illustrates this with a one-bead abacus, an image at once simple and convincing - just like MINI’s leasing offer.

Info

Client
MINI BMW Group Switzerland

Branch
Automobile

Category
Campaign