There are still too few large Swiss companies aware of Swisscom’s ability to support them through their digital transformation. So we devised a multimedia campaign to show how Swisscom is the right partner to develop optimisation options for the future and take full advantage of the opportunities of digitalization.
The campaign sought to demonstrate what the buzzword ‘digitalization’ really means by giving the audience a glimpse of the near future and its potential benefits for companies and customers.
We created visionary technologies that illustrated the journeys different business sectors could embark on in the digital era, from screens in contact lenses, to digitised socks that measure our blood pressure and payment by fingerprint. The campaign fired up the target group’s imagination, encouraging them to team up with Swisscom and bring their biggest ideas to fruition.
Swisscom (Schweiz) AG