Day-to-day life can be so terribly dreary: waiting for the bus, the gloomy view from your office window, the looming autumn fog, the eight meetings a day. Despair? No chance. In our campaign, the melt-in-the-mouth enjoyment of TORINO turns reality into a fantastical world of taste, transforming ordinary moments into something truly special and lending the everyday a hint of ‘la dolce vita’.
In film, in print, online, and through a new appearance on social media, a tram is transformed into a jungle of surreal ideas and a bus stop in the rain becomes a flower-adorned playground of emotion. On Torino’s Swiss website, every visitor can brighten up their own personal everyday pictures with our ‘sweetening filter’ photo tool. In parallel, we’ve even made the new Torino World accessible in the new visitors’ centre at Camille Bloch SA in Courtelary.