The potential extinction of bees has been a important topic ever since the release of Swiss filmmaker Markus Imhoof’s documentary “More Than Honey”. These industrious creatures pollinate around 80% of both wild and cultivated plants, helping provide a stable ecosystem and safeguarding a large portion of our food.
With BeeHome, the new Serviceplan customer Wildbiene + Partner proves just how easy it is to do something about the extinction issue. By installing a BeeHome nest and its stingless starter population in their garden or on their balcony, consumers help boost the numbers of these essential creatures, and support the pollination of their local ecosystem.
A world without bees would be a world without flowers. Without pointing fingers or being overly scientific, our online and offline campaign carried a light hearted message about what life would be like in a bee-free world.
Wildbiene und Partner
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