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CORPORATE SOCIAL RESPONSIBILITY

Sustainability is a megatrend for business and society alike and one from which companies can no longer escape. The Serviceplan Group actively advises companies on how they can rise to this challenge and guard against risking their reputation by underestimating the importance of any discussion on sustainability. In the Serviceplan Group, we are also striving to make our business more sustainable – step-by-step, every day.
For the Serviceplan Group, sustainable business management consists of three dimensions:

  • People
  • Environment
  • Finance

People

We want our staff to rank as the best in the industry and keep them as long-term employees within the Serviceplan Group family.
For this reason, we consider employee satisfaction to be very important and we strive to enhance this further by taking appropriate measures. In order to make employee satisfaction feasible, we conduct annual staff surveys, discuss the results of these and identify the subsequent steps we need to take to increase levels of satisfaction. Furthermore, we offer new staff members open-ended employment contracts in order to reinforce our long-term commitment to them. In this way, we seek to keep staff turnover below 15% on an ongoing basis.
Our staff objective and motivation programme KIKK already ensures that, as well as taking account of values such as sales, long-term aspects such as customer and employee satisfaction are included when measuring the overall performance of each individual.
Our "Campus" advanced training programme is available to all staff members to support their practical development. It gives all employees the chance to participate regularly in seminars that are organised by experienced colleagues from our agencies. The aim is to enable our staff to have ongoing technical training and to develop leadership qualities allowing us to fill vacancies from our own internal resources. Staff members with management responsibilities are coached individually to prepare them for their role.

Once a year, staff from all the Serviceplan Group’s locations and agencies gather for a major event where they have the opportunity to get to know one another better, to network, to discuss new topics and trends and to exchange experiences and know-how across departmental boundaries. Through our sports programme, weSport, we encourage all members of staff to get involved in a range of activities and weCare also helps employees in emergency situations. But it isn’t just our people who benefit from the weCare programme - it also helps others. Our backing for Munich’s Kinderkunsthaus art workshop, for example, demonstrates our commitment to the often neglected creative development of the very youngest people in our society. In addition, we carry out three pro-bono campaigns per year, not only providing financial assistance but also contributing the time of our employees in the service of good causes.


Environment

For us environmental sustainability means aspiring to use natural resources as sparingly as possible and we focus on three areas - the Houses of Communication already comply with the most up to date efficient construction standards. Energy efficiency has steadily improved in recent years as a result of connection to district heating systems, dispensing with air-conditioning systems, the use of more energy-efficient lighting and hardware and the installation of resource- and energy-saving central printer-, scanner- and fax stations. Plans are also in place to fully convert all sites in Germany to green electricity this year. And where possible, travel is replaced by video conferences, which saves both time and resources.


Finance

We regard long-term planning and action as essential from a business standpoint. Experience has taught us that reserves provide the necessary security in a volatile business. We are therefore also aiming to remain financially independent. There will be no contributions from financial investors. We already have an equity ratio of around 20%, which we will gradually raise to 25%. Our partners are co-owners of the agency, since we are more interested in long-term business success than in maximising our short-term returns.