IT must be cost-efficient, simple and flexible. And in addition, high-performance applications must always be available. Not all businesses are aware that Swisscom offers flexible and reliable infrastructure solutions that make all this possible – plus the security that company data remain in Switzerland.
A campaign developed by Serviceplan Suisse for Swisscom with a landing page at its heart publicised the company's services in the area of "agile" IT. Here visitors could see solutions, examples of best practice and events.
The website is publicised with a viral film that wittily dramatises what working with Swisscom as an IT partner is like. Banners and Facebook ads are also used.