The “BMW Soundtree” project conceived by the Zurich House of Communication for BMW (Switzerland) has won over the juries of several digital and dialogue awards in recent months. And now the multimedia Christmas greeting from the car maker has also made its mark at one of the leading international design competitions – the iF Design Award.
BMW’s unique Christmas trees stood out in a competition that attracted almost 5000 submissions from 53 countries. And on 27th February 2015 they were presented with the iF Gold Award in the “Communication” category. The venue for the ceremony, BMW Welt in Munich, could not have been more perfect.
The jury statement read as follows: “The BMW Soundtree, a website where BMW lovers were able to use a virtual accelerator pedal to create their individual Christmas tree from original engine sounds, has certainly been exceptional in its kind so far and was implemented in an aesthetically brilliant and brand-driven way that appeals to all senses. Additionally, the project has proven to be incredibly versatile as it continues to show ever more facets in various channels: from social media to materialization via 3-D printing. Fascinating!”