The “BMW Soundtree” and “Instagram Takeover” campaigns played a pivotal role in this achievement.
Serviceplan and Plan.Net have together been named Germany’s most creative agency. It has been announced that the agencies occupy first place in the new ranking from the Bundesverband Digitale Wirtschaft (BVDW) organisation, which analysed the 23 awards for digital creation in partnership with the industry publications “Horizont” and “Werben & Verkaufen.”
Since rankings until now have failed to adequately reflect the work of digital creatives, the sector decided, in a transparent process itself, on the criteria that result in the award of points.
According to the announcement, the “BMW Soundtree” and “Instagram Takeover” (for SWISS International Air Lines) campaigns played a pivotal role in the achievement of first place. Serviceplan points out that, through Plan.Net Suisse, it is also represented in Switzerland with an independent, manager-owned digital agency with creatively challenging remits and which therefore “links technology with creativity on a day-to-day basis.” Its creativity is further enhanced by its close partnership with international partner agencies in the Serviceplan-/Plan.Net network and with Serviceplan Suisse and Serviceplan Public Relations Suisse, which are also based in the House of Communication.