Since December 2014 Robbie Williams has been representing Café Royal as the “Secret Agent - in the Service of Good Taste (persoenlich.com reported). Now the pop star is addressing potential customers from Switzerland in a film released on Facebook and other social media channels.
“I've been given a mission”, says Williams with a sideways glance at the orange Migros-M in the background. “I’m showing the world how good Swiss coffee really is.” “It’s an absolute pleasure”, yodels Williams happily. The spot by the advertising agency Serviceplan has been online since Tuesday. The aim, as Serviceplan informs persoenlich.com, is to win customers. A greeting from Williams to the Netherlands appeared a few weeks ago. This spot was discussed beyond the Netherland’s borders, including on bunte.de.
Café Royal is a brand of Delica AG (a subsidiary of Migros), whose Nespresso-compatible capsules are available in Switzerland, France, Germany, Austria, Spain and the Netherlands.