Serviceplan Suisse and Serviceplan Public Relations Suisse developed and executed a Switzerland-wide campaign for the launch of the new Visa LibertyCard for BonusCard.ch AG. This campaign focused on the card’s unique dual purpose.
In addition to the benefits of a Visa credit card, the LibertyCard offers a bonus programme that rewards customers for their mobility. Whether they are on the road, travelling by railway or in the air - the holder accrues Liberty points each time the card is used which they can redeem for attractive gifts.
The integrated campaign, executed by the Serviceplan Suisse advertising agency, highlights this additional benefit in three eye-catching subjects. Whilst one half of the image depicts the world of rewarded mobility, the other shows the world of the reward. The claim “Travelling is being rewarded” is emblazoned at the bottom.
The advertising campaign, which consists of adverts and online banners, is backed by a partnership with the newspaper 20 Minuten through Serviceplan PR Suisse. The PR agency is also responsible for the media office and media work around the LibertyCard portfolio.
The campaign went live on 29th June.