• About us
  • Services
  • Our Work
  • Career
  • Contact
Serviceplan
  • EN
  • DE
Search
This is what we found for you.

Read more

Sorry, nothing found. Please try again.

Give winter the cold shoulder.

09.11.2020

Give winter the cold shoulder.

MINI and Serviceplan Suisse ring in the cold season with a campaign for the MINI ALL4 models.

Icy roads, snow-covered driveways, thermal underwear: winter has plenty of unpleasantness in store for drivers, both on and off the road. Those who won’t be scared off by frosty conditions can look forward to a special deal: a discount on selected ALL4 models. A natural on ice and snow, the ALL4 is the perfect companion for wintry adventures.

The ALL4 models are advertised in a multi-channel campaign designed and developed by Serviceplan Suisse in close collaboration with MINI Switzerland. Under the header of “Winter? Bring it on.”, we see a trendy, young man giving winter the cold shoulder, despite frozen eyebrows and ice in his beard. He represents all the lucky people navigating winter with a MINI ALL4 all-wheel drive.

With this subject, MINI pleasantly sets itself apart from the winter advertisements of virtually all other car manufacturers. It features no car on snow-covered ground, no forced confidence in the headline – just credibility and the typical MINI charm.

The campaign is mostly broadcast on digital channels, such as ePanels, banners and social ads. But it focuses on traditional advertisement media, too: the man with the frosty beard also brings a bit of wintry cheer to posters, dealer advertisements and the POS, and he makes us all look forward to plenty of ice and snow.

Play
Pause
Sound off
Sound on

House of Communication

  • Serviceplan Group Switzerland
  • Serviceplan Suisse AG
  • Plan.Net Suisse AG
  • Mediaplus Suisse AG

Links

  • Contact
  • Career
  • News
  • 50 years of Serviceplan
  • Locations International

Social Media

  • Facebook
  • LinkedIn
  • Instagram
© 2021 Serviceplan Gruppe

  • Imprint
  • Privacy Policy
  • Privacy Policy Online Advertising
  • Billing addresses
  • GTC
  • Change Cookie Settings