R. Nussbaum AG is likely known by every Swiss sanitary professional. After all, the Olten-based family company has existed since 1903 – and thanks to its many years of experience, Nussbaum occasionally also works as a pioneer in the area of sanitary and heating technology installation systems. This June, Nussbaum set a milestone in its endeavours to achieve greater efficiency: with its revised website and app, the company has taken a great step ahead of the competition. This is because processes for planning, information procurement and order placement now function even more directly. For construction, this is of vital importance.
Serviceplan Suisse has also adopted an extremely direct approach in implementing the clear message of «Nothing is more direct». Anybody requiring something extra during construction is provided with what they need with practically no waiting time via their smartphone. With this quickly communicating and witty campaign, Nussbaum and its new communication partner Serviceplan are not only adding impetus at the construction site, but also creating a buzz in specialist magazines (advertisements), with mailings, via social media channels and at points of sale. And last but not least – thanks to a competition and an energy bar as a giveaway – the clear message is reaching specialists even more directly.