The publishing agency Serviceplan Solutions Suisse developed a comprehensive re-branding.
Nothing was left untouched: from the website, to the letterheads and the newsletters all communication tools of the Baufreunde Co-operative were re-designed. Under the supervision of Serviceplan Solutions, a modern re-branding with clear lines, a reduced colour scheme and sans-serif typography was created – including a new logo which depicts the layout of an estate with minimalist shapes.
The means of communication were also renovated: digital touchscreens replace the noticeboard in the properties. All of this is coming at exactly the right time as the Baufreunde Co-operative will very soon have a lot to talk about: it is planning to build new estates in Arbon in Thurgau, Switzerland.