Serviceplan Solutions Suisse has won the contract to rebrand the Genossenschaft der Baufreunde housing cooperative.
The Baufreunde cooperative provides high-quality, affordable homes and strives to ensure that its estates have a diverse and vibrant mix that fosters cohesion and reflects society. There are also plans to revamp the association's brand presence in partnership with the publishing agency Serviceplan Solutions. In addition to a new logo, newly defined colours and visuals and a complete set of stationery, the contract includes brochures, lettering on buildings and vehicles and on the newsletter plus a new website.
According to Hanspeter Hunger, Managing Director of Serviceplan Solutions: "Developing bespoke multichannel solutions is our passion. The Genossenschaft der Baufreunde housing cooperative is an exceptionally interesting new customer and we are very much looking forward to ensuring that all communication and advertising materials reflect its corporate DNA." The rebranding process is expected to be complete by mid March 2016.