Letters, emails and video telephony are old hat. Auto Marti AG issues invitations to its event via a hologram. This exceptional mailshot was developed and executed by Serviceplan Suisse AG.
For the inauguration of its new building, the car dealer Auto Marti AG wanted to put the future centre stage. Therefore, Serviceplan Suisse came up with a suitably pioneering mailshot for this exclusive event: rather than by letter, the VIP guests were invited via a hologram.
Each was sent a prism with a brief set of instructions. When this prism was placed on the recipient's smartphone and the video played, the owner of the company, Felix Marti, appeared as a hologram. And in this way, the recipient received a personalised invitation that was sure to stick in their mind.