Mediaplus Managing Director Cosima Giannachi has decided to take a career break. Michael Knezevic will assume her duties on a temporary basis.
As Managing Director of Mediaplus Suisse Ltd. since 2017, Cosima Giannachi has done much to establish and develop the company. Its combination of traditional media planning with digital, data and content expertise ensures that its advertising clients get maximum impact and brand exposure on any channel. The company, which is part of Serviceplan Group’s House of Communication, provides consultancy services to clients in Switzerland and beyond. Cosima Giannachi has decided now is the right time to take a break.
“After more than 29 years in the media business and three exciting years at Mediaplus Suisse, I want to explore more of the world and take some time to go travelling,” the media specialist explained. Christian Baertschi, a member of the Board of Directors of Mediaplus Suisse Ltd., praised her contribution, commenting: “Of course we are sorry that Cosima Giannachi is leaving us. With her departure, we are losing a proven expert in the media sector and an inspirational colleague. I would like to extend my heartfelt thanks for her commitment. With her personality, expertise and integrity, she has played a key role in establishing Mediaplus Suisse Ltd. and guiding it through the difficult launch and development phase.”
Mediaplus clients will be supported by Michael Knezevic until further notice. Knezevic is a proven media expert with over 15 years of experience behind him. He is Head of Client Accounts at Mediaplus International and is well versed in all issues relevant to the Swiss market.