Credit Suisse and Serviceplan: “View it as an opportunity”.

Many people would be surprised to find out about a bank taking the time to address social issues and the concerns of Swiss citizens. But if you tell them the bank in question is Credit Suisse, they might be a little less surprised. After all, Credit Suisse has been measuring the attitudes of Swiss citizens for decades with its Worry Barometer. It should therefore come as no surprise that Credit Suisse’s latest ad campaign speaks to the bank’s target groups by addressing issues in the areas of wealth management and pensions.

These are issues such as: “In the future, we will be pensioners for 40 years” and “Soon, cash won’t bring any returns”. But these statements aren’t necessarily as negative as they might seem at first glance, as highlighted by the closing statement: “View it as an opportunity”. Why rely on ideas from the past when you want to plan for the future? Serviceplan’s campaign strikes the perfect balance between symbolic images and future scenarios to communicate the idea that innovative long-term thinking and forward-looking ideas can help them plan a secure financial future.

The campaign can be seen via various online and social-media channels as well as in print and POS ads until the start of July.