Would you know a suitable lawyer if you needed one quickly due to dismissal, breach of contract or an upcoming divorce? The solution is now just a few clicks away: on the Glawyer-finding platform getyourlawyer.ch, private individuals and SMEs can find the right lawyer easily and free of charge within hours and can work with them directly via the online portal. The start-up has been linked to the Beobachter magazine in a partnership since June 2018.
In close cooperation with the client, Serviceplan Suisse developed a campaign that quickly raised awareness for the new offer through an attention-grabbing approach in analogue and digital media, making the platform top-of-mind for the German-speaking Swiss population. Executive Creative Director Raul Serrat: «We wanted to cultivate stories in people’s minds to emotionally anchor the benefits of the new offer using a fast, striking implementation full of symbolism.»
The result was three motifs for the reasons (highly relevant not just in the current climate) to see a lawyer: a mouth gag symbolises the problems faced by SMEs with oppressive contracts, the blue letter means trouble with an employer and a flying plate of spaghetti represents marital rows before a divorce.
The campaign, which has been rolled out in various papers and portals of the Ringier Axel Springer Group since Friday, specifically meets the objectives of getyourlawyer.ch co-founder and Managing Director Dominic Rogger: «Our service offers private individuals and SMEs the possibility to solve their legal problems easily and digitally, particularly in the current climate. The campaign accurately sums this up.»