Thanks to a new branding model, the House of Communication is to become the umbrella brand encompassing the Serviceplan, Plan.Net and Mediaplus agency brands. This new branding now also communicates externally the focus of the Serviceplan Group Switzerland agency brands, which has remained consistent since the Group’s foundation. The multi-brand strategy retains the individual agency brands and underscores their competencies and positioning within the individual business areas – for clients as well as for employees.
The new branding makes official something that has long been an intrinsic part of the House of Communication and embedded in the DNA of the international and the Swiss Group since its foundation. With its various agency brands, the House of Communication umbrella brand brings together all the communication disciplines in one place – namely the House of Communication.
Serviceplan Group Switzerland is therefore presenting itself with an evolved corporate design that highlights the multi-brand strategy with the consistent integration of the House of Communication umbrella brand and a uniform colour scheme for all agency brands. This rigorous multi-brand strategy ensures that clients can clearly perceive the respective market position of the individual agencies. The use of different agency brands means that we can better engage with changes in the market, establish new solutions faster and with greater differentiation, and further develop skills that are specific for a certain business area in a more concentrated manner. “We are convinced that the multi-brand strategy under the shared House of Communication umbrella brand offers numerous advantages. These include the fact that the individual agencies can consistently focus on specific business areas and achieve a clear market positioning in the eyes of clients as well as potential employees”, explains Christian Baertschi, Chairman of the Board of Directors of Serviceplan Group Switzerland, when discussing the Group’s brand strategy. He adds: “Wherever a specific client commission demands this, the various agencies jointly develop holistic communication solutions under the maxim Building Best Brands.”
The House of Communication brings together under one roof the competencies of the individual agencies, such as creation and content (Serviceplan), impact and channel management (Mediaplus), technology and experience (Plan.Net), and publishing and adaption. This multi-brand strategy meets every client requirement, no matter whether it is a 360-degree solution or focused support in a specific communication discipline.