Smile, please: Serviceplan Suisse has developed an entertaining campaign for the innovative drinking-water installation box from R. Nussbaum AG.
The traditional, Olten-based family business R. Nussbaum AG is famed for its innovative products in the realms of sanitation and heating. Now their next big product is coming to market: the compact drinking-water installation box, also called “the UP-Box”. It allows for reliable planning, it is quick and easy to install – and it is extremely energy-efficient and hygienic to operate. In brief: it makes life in the sanitation industry a lot easier.
With these aspects in mind, Serviceplan Suisse has developed and implemented a humorous B2B campaign. It is based around the idea that the UP-Box defines a new standard for sanitary professionals, while also being funny in its appearance – as though it had eyes, a nose and four legs. A good-enough reason for enthusiastic sanitary professionals to take a selfie with it on (building) site. This was photographically implemented to great effect by Jonathan Heyer.
The campaign, which goes live from March 2020, is aimed directly at the sanitary industry and encompasses various print and online advertising tools – from mailings in which the UP-Box can be viewed via augmented reality to Facebook video ads. In addition, a competition is being held at the POS: anyone who shoots a selfie with the new UP-Box at a construction site or in a Nussbaum outlet and posts it online can win one of five smartphones – or various other prizes to make sanitary professionals just as happy as the new UP-Box does.