Peter Schäfer has been the new Chief Strategy Officer in charge of the Planning department at the House of Communication for a few weeks now. Several agencies have successfully shaped his career. To Peter, the move to Serviceplan Suisse feels like coming home.
Peter Schäfer originally completed a Master of Arts in Communication and Psychology in Johannesburg. At the House of Communication, he will increasingly focus on the integration of technology and psychology in order to uncover insights about markets, target groups and products, also through the use of data. But working at Serviceplan Suisse is also something quite personal for him: here, Peter meets colleagues from earlier stages in his career, a configuration that will ensure highly constructive cooperation right from the very beginning.
One who is particularly pleased is Pam Hügli, CEO of Serviceplan Suisse. She started her career with Peter over twenty years ago at the former Advico Young & Rubicam agency: “We have always remained friends. This is now the right opportunity to work together again as a team as well.”