Ragusa is about to kick off phase 2 of the «Incorrigible.» campaign. Just like previously, it focuses on certain characteristics of Ragusa fans across Switzerland.
To make sure the campaign strikes a chord with as many Ragusa-lovers as possible, the new adverts incorporate quintessential features of various Swiss cities, including local dialects. For example, the Bern advert stars the «DIE IMMER-MIT-ÄUÄÄÄ-ANTWORTERIN [THE ALWAYS-UHM-AH ANSWERER]», while Zurich is represented by the «AUS-VERSEHEN-EIN-HIPSTERBART-HABER [THE ACCIDENTAL-HIPSTER-BEARD OWNER]». The taglines will appear prominently on buses and trams in Zurich, Basel, Bern, Geneva and other Swiss cities. The main thrust of the campaign will be supported by social media posts designed to engage Ragusa’s 71,800 or so Facebook friends. Like the product itself, they will be about all things incorrigible.
The campaign runs from 14 October until the end of December 2019, and can be seen on buses and trams (both on the inside and on the outside) in Zurich, Basel, Bern, Geneva, Biel, Lausanne, Lucerne, St. Gallen and Neuchâtel, on posters across the rail network, and on Instagram and Facebook.