Since the start of the lockdown, the agencies of Serviceplan Group Switzerland at the House of Communication have been sharing posts about a situation that challenges us all on their Insta channel @hausderkommunikation_zurich under the motto “My home is my office”. The latest post was a playful invitation to all advertising agencies in the country: the #RhymesInCoronaTimes challenge.
Serviceplan Group Switzerland invited agencies, freelancers, clients and anyone else who is interested to show off their poetic skills and write a poem related to the coronavirus situation. Pam Hügli, CEO of Serviceplan Suisse, is already looking forward to a wide range of contributions: “Even in times when we have to work from home and all creative awards are cancelled, we won’t let this get us down. That’s why we want to use the challenge together with all our colleagues to set an example for creativity and positive attitudes.”
All employees will be involved in Instagram posts with employee-created content, as well as the clients of the agencies involved. And although the previous contributions have achieved an extraordinarily high level of engagement, Serviceplan Group Switzerland is already looking forward to an end to the lockdown and a normalisation of the situation.