Serviceplan Suisse is marking the coming of winter with an interdisciplinary sales campaign for the MINI Countryman and the MINI Clubman models.
Icy roads? Snow-covered driveways? Biting cold? It takes more than that to stop a MINI. Because this winter, you can get a MINI Countryman or MINI Clubman with free ALL4 all-wheel drive – and a heart-warming leasing offer to boot.
The centrepiece of the campaign is a spectacular key visual, featuring a MINI bursting through a huge wave of snow, like an unstoppable force of nature. The image will be used primarily in online media, to be supported by advertisements, DOOH and a range of marketing initiatives at dealers and POS. The online campaigns will also feature an animated version of the snow wave.
The MINI Community and the MINI Ambassadors play a key role in the campaign, which makes use of the unique potential of social media to get people talking, using engaging posts and featuring a competition with a suitably wintry prize – an overnight stay in an igloo village.