Serviceplan Suisse develops an electrifying sales campaign for the versatile MINI Countryman.
Whether on the motorway, out in the country or in the middle of the big city, the MINI Countryman is the ideal companion on any adventure. The MINI Countryman is available with a classic combustion engine or as a Plug-in Hybrid model, for all those who want to experience the thrill of electric driving.
To promote both MINI Countryman models, Serviceplan Suisse developed a large-scale campaign portraying the MINI Countryman as a classic and electrifying driving experience. The campaign is centred around a video showing the MINI Countryman Plug-in Hybrid in full flow; as the video progresses, special effects are used to show more and more sections of the vehicle becoming electrified.
The campaign is mainly being run on digital advertising channels such as YouTube, social media, Teads and WeTransfer and features in various pre-roll and mid-roll ads. Print ads, POS initiatives and digital advertising materials were also developed for dealers, to ensure MINI Countryman sales get off to a flying start in 2020.