On the 28th of November last year, Serviceplan Group Switzerland hoisted its sails and set off for new seas, weighing anchor at Kirchenweg 8 in Zurich’s Seefeld district. Three months later, the opening of the new House of Communication was marked with an ‘open doors’ party, with customers, neighbours, friends, business partners and local friends all being invited. Over 400 guests took the opportunity to visit the listed building, designed in the sixties by legendary Swiss architects Haefeli Moser Steiger (HMS). Beer and wurst were on the menu, and guests were offered tours that gave an insight into the activities of the Group’s more than 120 specialists in advertising, digital, media, PR and publishing.
The event also presented live showcases and case studies from the owner-managed agencies Serviceplan Suisse, Plan.Net Suisse, Serviceplan Public Relations Suisse and Solutions Suisse.Christian Baertschi, founder and CEO of Serviceplan Group Switzerland, said of the event: “It was an absolute pleasure to welcome so many friends of the House of Communication. Our open-day event was our way of saying thank you for the trust they have placed in us and to mark the start of a new chapter in our history. The address may have changed, but our “Building best Brands” credo continues to inspire all that we do.’