The ZSC Lions thank their fans with an unusual gift for their loyalty throughout the pandemic – and get them ready for the new season.
The Covid-19 pandemic has stopped sports fans around the world from attending their favourite teams’ matches. In partnership with Serviceplan Suisse, Zurich’s ZSC Lions hockey club has produced a unique memento of this “silent season” to thank fans for their support and anticipate their return to the stadium.
“THE ESSENCE OF LIONS” is 15ml of ZSC history. Made with meltwater taken from the rink where the team played its 20/21 season, the symbolic gift was mailed to fans and led them to a page on the club’s website. A film explained the gift alongside additional content of players and management reflecting on the past year and looking forward to being reunited with their fans.
As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. “ THE ESSENCE OF LIONS” giftpack inspired fans to renew their tickets for the next season.
And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies.