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SERVICEPLAN

BUILDING BEST BRANDS

Serviceplan Live creates international, integrated live marketing solutions and implements them in a sustainable manner.

Serviceplan Live combines strategic consulting with strong conceptual skills and streamlined project management. In doing so, we help our clients establish and build on the long-term success of their brands in the area of live marketing, with an eye on both the present and the future. We have identified three reasons why the expertise of Serviceplan Live will be invaluable to your brand: internationality, innovation and integration. Experienced specialists in all aspects of live communication deal with your challenges in the areas of sales, corporate, public, consumer, digital events, architecture, hospitality and celebrity recruitment. The service portfolio of our consulting agency encompasses strategic concepttual planning, creation, planning, organisation, implementation and evaluation of live marketing actions. We also have direct access to specialists in other communication disciplines such as online communication, PR and dialogue marketing. Serviceplan Live provides 360° expertise for showcasing your brands, always with the aim of transforming your events into sustainable, innovative live experiences.

GLOSSARY

Live Marketing comprises all the communication tools that focus on creating personal contact between the target group and the manufacturer and its brand, in an active experience within a cleverly staged and emotionally appealing environment. The interplay between these elements as well as the direct and personal interaction between the manufacturer and the target group generate unique and lasting memories.

The selection of live marketing tools includes events, promotions, incentives, trade fairs, hospitality solutions, spatial communication and specific forms of personal sales.