Mediaplus Suisse AG is the agency of innovation for brand-customised media which, on behalf of the customer, takes on responsibility for the entire communication process across all media channels. The new company takes on a pioneering role in data-supported impact and channel planning, and is characterised by its optimal combination of extensive experience from the fields of digital and classical media. Our use of the most modern of technologies and the most up-to-date results from market and advertising impact research ensures that customers profit from the highest efficiency and maximum effectiveness. Curiosity, an eye for detail, the identification of trends and a passion for innovation represent what drives us daily.
The Serviceplan Group Switzerland built up the new company with the support of Mediaschneider AG. In doing so, Mediaplus Suisse AG makes use of the purchasing power of the largest owner-managed media agency network in the Swiss market from the get-go, and can also advise even very large customers right from the beginning. Urs Schneider, owner and joint venture partner of Mediaschneider AG, said of the new agency: “With Mediaplus Suisse AG, an independent, excellent media offer has been established within Serviceplan Group Switzerland’s House of Communication. The new media agency also leads to a clearer view of our cooperation with Serviceplan for our agency customers. We are compelled to demonstrate our highest loyalty to our agency customers for their many years of cooperation.” Andrea Malgara, Managing Director of the Mediaplus Group expands: “This is an important step for us, now being present in Zurich, at the most important location in Switzerland and in the House of Communication with Mediaplus. In doing so, we are not only closer to the Swiss market, but can also offer our processes and innovative tools more directly for our customers here.” Mediaplus AG, managed by Christian-Kumar Meier, part of the Mediaschneider network and, until recently, located in Bern, has recently changed its name and no longer operates under the company brand of Mediaplus. Mediaplus Suisse AG has unrestricted access to the Mediaplus Group’s global network. The Group has branches across all relevant economic regions, and is the largest independent, partner-managed media agency in Europe. Cosima Giannachi, Managing Director of the new agency, was employed by WPP agencies for 20 years before her switch to the Serviceplan Group Switzerland. She also spent around 15 years as CEO and Chairperson of the Board of Directors of Mindshare AG.
Cosima offers in-depth knowledge on communications and media in online and offline media, as well as in the field of strategy development for national and international customers. She has already been working for the newly-founded company since the beginning of the year, and is looking forward to the challenge: “At Mediaplus Suisse AG, we always put the success of the brand at the centre of our dealings. Through our combination of market insights, technological know-how, and target group-specific creation, we can cater messages efficiently to the target groups across various channels
We also have a very well-functioning and experienced project team at our disposal, who support our customers on all issues concerning marketing and communication on a daily basis, both nationally and internationally.”
Christian Baertschi, CEO and partner of the Serviceplan Group Switzerland, says of the new Managing Director: “Cosima Giannachi is the complete dream choice for this challenging task. She has a great amount of know-how and enjoys a brilliant market reputation due to her sovereign personality that combines complete straightforwardness with integrity.” Mediaplus Suisse AG is taking over the media business of all agencies in the House of Communication, and is ready to start supporting additional customers.
About Mediaplus Suisse AG
Mediaplus Suisse AG is a partner-managed media agency in Zurich. The agency develops innovative media strategies that place their brand center stage and can have the flexibility to be quicky adjusted to changes in the market. The company is part of the Serviceplan Group Switzerland. Mediaplus Suisse AG has unrestricted access to the international Mediaplus Group’s global network. The Group has branches worldwide in all relevant economic regions, and is the largest independent, partner-managed media agency in Europe.
About Mediaschneider AG
Mediaschneider AG was founded in 2001, and is today the leading independent media agency in Switzerland, with shares in other agencies in Bern and Basel. The founder, majority stockholder and Chairman of the Board of Directors is Urs Schneider, with Manfred Strobl as partner and CEO. Mediaschneider AG is driving forward with an integral, all-embracing management of media, with exceptional competence in digital solutions, among others with technology subsidiary Hoy AG.
About Serviceplan Group Switzerland
The independent, partner-managed agencies Mediaplus Suisse AG (impact and channel planning), Serviceplan Suisse AG (advertising), Plan.Net Suisse AG (digital services), Solutions Suisse AG (publishing) as well as Serviceplan Public Relations Suisse AG (content) work from a central location in Zurich, employing around 120 employees from 10 nations. In the communal ‘House of Communication’, agile project teams develop interdisciplinary communications solutions for national and international customers the revolve on one goal: ‘Building Best Brands’. The Serviceplan Group Switzerland is a member of the broad international Serviceplan network, with more than 3,400 specialists and worldwide coverage in all relevant economic regions.