Every year, BMW Switzerland organizes the Money Can't Buy event for its most select clientele. The highlight of this year's event was a private dinner with reigning chef of the year, Stefan Heilemann. To match the chef's multi-layered creations, Serviceplan Suisse AG designed an artful invitation with a touch of Asian finesse.
BMW's annual and ultra-exclusive luxury event was hosted at the Hotel Klum in St. Moritz, where elegance was presented and redefined in an intimate setting for a select clientele. Amid the introduction of luxury-class BMW models and exciting test drives, a private dinner with Stefan Heilemann was this year's highlight of the Money Can't Buy event.
The 2021 Chef of the Year, Heilemann has been awarded 2 Michelin stars and 18 Gault Millau points. He is internationally known for his inimitable way of enriching classic French cuisine with Southeast Asian finesse.
BMW challenged Serviceplan Suisse to create a luxury invitation fit for the prestigious event. Much like Heinemann's iconic cooking, the card was a fusion of Western and Eastern cultures. The invitation reinterpreted one of Thailand's oldest art forms: the traditional art of carving vegetables known as Kae-Sa-Lak. This form was originally only reserved for the royal court. Serviceplan used a laser printer to carve out the invitation's coloured paper, mimicking the look of ornately carved fruits and vegetables. A series of intricate laser-cut layers were stacked and glued together, creating a unique greeting from the kitchen. The invitation could not have worked better – there was a 100% response rate. The Kae-Sa-Lak design continued at the event in the form of a carved melon that greeted guests at the private dinner.