A poster gallops into Lürzer’s Archive.

Serviceplan Suisse makes it into the current edition of the world-renowned Lürzer’s Archive with a campaign for DillySocks.

Every two months, Lürzer’s Archive publishes the world’s best and most creative advertising campaigns. A poster created by Serviceplan Suisse for DillySocks has been published in the latest edition of the magazine. The poster was illustrated by Art Director Carina Kienzle, who works in Creation at Serviceplan Suisse.

The poster was part of the #DillyGallopChallenge campaign. With this TikTok challenge, DillySocks promoted its 2-for-1 offer and invited the community to gallop like a horse with four socks on – one pair on their hands and one on their feet. And the campaign was a success: it reached more than 12.5 million views on TikTok and netted DillySocks more than 15,000 new followers in one fell swoop