In January 2022, Plan.Net Suisse Ltd. and its client Uster Technologies Ltd jointly launched the new Uster website. The new online presence does justice to Uster’s status as a high-tech company and innovation leader.
Uster Technologies is the world’s leading provider of quality measurement and certification products in the textile industry. The Swiss high-tech company headquartered in Uster has worked with Plan.Net Suisse on planning, designing and implementing its new website.
For the project, the volume of the website had to be reduced across the board and the navigation needed to be simplified to create a website offering a successful user journey with many touchpoints and clear calls to action. The result is www.uster.com, a website whose design blends innovation with emotion. Thanks to its clear structure, users can easily gain an overview of the company’s extensive portfolio. Images, content elements and reference pages emphasise the significance of customer service and close collaboration between people.
The website meets high performance criteria. It is designed to function flawlessly and deliver the intended user experience even in countries with slow Internet connections. At the same time, it shortens the distance between the user and the company by offering many ways of contacting Uster directly.
Due to specific governmental regulations in China, the independent and locally hosted version www.uster.cn was created in addition; its content is maintained through the same back end as the global www.uster.com website. In addition to linguistic localisation, local providers such as Baidu and Youku have been integrated into the Chinese site.