CREDIT SUISSE SCHWEIZ «GO FOR IT»
When young people think of this major Swiss bank, they do not imagine a particularly sexy enterprise. Many youths and students are simply unaware of the products that Credit Suisse has in store for them. Reaching this target group requires a long-term campaign highlighting that Credit Suisse is, in fact, relevant to them and offers plenty of exciting options in a range of topics. The campaign aims to help young people and students to stand on their own two feet and go their own way.
The heart of the campaign is formed by a manifesto film motivating young people to follow their ideas and actively shape their future. The online campaign features videos and various social media activities alongside eight creations for DOOH, traditional posters and POS adverts, materials that are meant to convey the spirit of the campaign to each target segment. The website provides useful advice about each of the campaign topics. The campaign extends to Instagram, where the concepts are supplemented by real-life stories: short, real profiles of young people explaining what motivates them and helps them move forward.