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SERVICEPLAN

BUILDING BEST BRANDS

Serviceplan offers you wide-ranging expertise in all aspects of sales marketing.

Serviceplan offers its customers in the areas of consulting, communication and
services wide-ranging expertise in all aspects of sales marketing, from sell-in to sell-out. For us the entire purchase decision-making process is always the starting point in the development and planning of sales marketing campaigns. Accordingly, Serviceplan Sales adopts an integrated approach to all campaigns. For us, classic online and offline advertising is as important as, for example, brand orchestration at the point of sale, employee training and motivation as well as long-term dialogue with buyers and interested individuals.

GLOSSARY

Sales Marketing creates incentives to buy

Sales marketing, also known as merchandising or sales promotion, is the use of various methods to increase sales figures or sales. It often involves limited time offers, such as product launches, product demonstrations or bonus systems for example, but also includes special packs and sizes, sales area design at the point of sale, product samples etc. All campaigns help to create incentives to buy. According to the target group, merchandising can be divided into three many categories:

1. Sales promotion (in the office and in the field)
Employees are assisted through workshops, prizes and sales representative competitions in approaching the consumer intensively and specifically with the aim of increasing turnover.

2. Retailer promotion (trade)
The manufacturers support trade by carrying out merchandising to the end consumer. This is done, for example, by providing leaflets, advertising materials and events.

3. Consumer promotion (purchaser/end consumer)
This is primarily divided between price promotions (e.g. special offers, coupons) and non-price promotions (e.g. competitions, free samples). Merchandising is organised by the manufacturer or trade with the aim of reaching end consumers at the point of sale, for example, and to induce purchases.

Due to the variety of subject areas, success in sales marketing always requires comprehensive knowledge about customer wishes and their needs, continual data collection and cost-benefit analysis as well as faultless communication between those responsible and those involved.